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Three Steps to Success in the E-Commerce Business

E-commerce has been the baby of the fourth industrial revolution. And in the future, this sector will undoubtedly develop into something that is much bigger, faster, and pervasive. And the good news about that invention is that it gives chances for individuals to make profits quickly and practically. E-commerce has even re-defined retail business by spawning a new position in the chain, the drop-shipper. In brief, as long as you have an Internet connection, the possibility for you to get involved in the e-commerce business is always open. And below are the three steps to get there!

Determine You Business Formats

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As suggested above, becoming a retailer or drop-shipper is the most practical way to deal in the e-commerce business. However, if you have skills in programming, web development, and creative field, you can sell them too! There are various platforms that allow you to do so. And all you need to do is to hit the right keyword on Google and read what comes up there.

After you know the possible enterprises, the next thing to do is to decide the format of your business. You can build your web, present your professional identity there, and develop your brand all by yourself, or you can hire a consultant. Many people think that the second option is a waste of money, but the truth is the exact opposite. An e-commerce marketing consultant can save your time significantly by telling you exactly which parts of your content that can be improved better.

Besides, the most important thing about the formats in e-commerce is its fluid nature. As an example, if you want to open an online store with authentic products, it would be better if you mix your goods with the retail ones of a well-known brand. And it would also be more economical if you join a platform than creating a site and maintaining it. You should grow your brand gradually and patiently. And only after you gain a foothold in the business you can state your unique features.

Hire the Right Consultants

At some points, your business must expand. And by that time, you will need suggestions and analyses from a third party that is well-informed about your business. An ideal agency is supposed to be creative, well-updated, and attentive to the development of your business. And for a real example in that context, you should try to check out DSR Branding Brisbane. This company has worked with NetEngine, Padmore City, and QMC Logistics, and all of which left good testimonies on DST’s official page. This openness about the company’s projects is a quality to look for in an ideal marketing agency.

Nurture Your Content

a smartphoneNurturing your brand is not as easy as it sounds. Most of the time, rookie enterprises are running out of ideas and leave their digital persona inactive. And although such a case does not seem concerning, the implication will stretch beyond your expectation. One thing to remember is that customers will always prefer to engage with a lively company. If you have been a keen observer, you should have noticed how big fast food chains like McDonald’s, Wendy’s, Burger King and KFC are all competing to interact with real people online. If you are curious, you can check their official Twitter accounts, and see how active they are there. In brief, social media interaction is one way to nurture the existence of your brand on the Internet.

There are, of course, other ways to achieve the same goal. For instance, you can work with a blogger to develop articles that cover your brands. Or, you can increase your store’s rating on Google by giving discounts to customers who are willing to provide you with good testimonies. Whichever the way is, you have to bear in mind that publishing your page alone will not be enough. You need further strategies to maintain your brand’s image.

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Keys to survive as a startup

Startups have raised and died, and the phenomenon is no longer a surprise. It signifies that today, starting a business is easy, but the maintenance requires much greater efforts.

Going solo is a bad move

mindsInvolving more people means more ideas and more networks. If a problem arises and one person gets stuck, the other can still provide a solution derived from a different angle. Also, the division of labor means less burden and leads to more manageability. Then why not employing this principle when establishing a business, by hiring a co-CEO.
However, the division of power should be clear. Co-CEO should not have the same power as the CEO, and the major decisions should be reserved only for him/her. And as mentioned before, having a co-CEO is to have a person who can provide different perspectives. So, a co-CEO is best equipped with additional expertise that the CEO does not have. For example, if you are the expert in supply management then your co-CEO in online marketing.

Networking and Marketing

Networking should come before marketing and a good company nurture its network since the very beginning until the time the company ceases to exist.
From networking, you can foresee the condition of the market demand. Most start-ups fail because their products do not meet enough needs in the available market. The old optimism that says “create your market” may sound encouraging, but in reality, if you do not have enough resources (which is the typical condition of a start-up), marketing campaigns with hope to raise new demand will cost you enormously and drain your pocket.
graphicNetworking with the people in the business-hood will give you a picture how to start your business slowly but surely. And do not forget to learn from others’ mistake.
From networking comes marketing. Armed with the knowledge of your fellow businessman, now you can begin to launch marketing campaigns of your own. Online-marketing is the oxygen of startup. Knowledge of SEO and the agency for search engine optimization; marketing on social media, and online security; all are the strategies to nourish your business.

Reserving capital

ff13423The second cause of start-up failure is running out cash. Focusing on production, operational, and maintenance is a good thing, but tends to overlook the bubbling expense.
Every start-up needs to be aware of their possible downturn. For example, try to calculate if the sale decline happens for two years, and how much money is going to spill out from your stash. That is the least amount of money you need to have as your reserve.